A Partnership Supporting Our Vision for Integrated Commercial Destinations
As part of our vision to develop integrated real estate projects that go beyond the traditional concept of construction, MA Group has signed an exclusive cooperation agreement with Meadis, a company specializing in management, operations, commercial development, and strategic consultancy.
The agreement aims to establish the operational vision and provide engineering consultancy for the commercial projects we are developing in West Cairo. Through this partnership, we seek to create integrated commercial and investment destinations that deliver greater value to investors, customers, and participating brands.
The agreement was signed by Eng. Mohamed Ayoub, Chairman and Founder of MA Group, and Dr. Wael Shawkat, Chairman and Founder of Meadis. Meadis operates through four branches in Egypt, Lebanon, Saudi Arabia, and Italy, and brings extensive experience in commercial concept development and the management and operation of mixed-use projects.
Integrating Operational Planning from the Earliest Stages
This partnership forms part of our strategy to incorporate operational planning from the earliest stages of project development, rather than treating operations as a separate phase that begins after construction is completed.
By combining our real estate development expertise with Meadis’ experience in management and operations, we aim to create an integrated framework that begins with market research and the identification of customer needs, continues through product design and commercial mix planning, and extends to professional operation and asset management.
Under the agreement, Meadis will prepare studies and engineering consultancy, develop operating plans for MA Group’s commercial projects, and establish a strategy for attracting local, regional, and international brands.
Its role will also include creating a balanced mix of commercial activities, enhancing the visitor experience, supporting occupancy rates, and strengthening the long-term investment value of each project.
Our Approach to Real Estate Development and Value Creation
Eng. Mohamed Ayoub, Chairman and Founder of MA Group, said:
“We follow a different approach to real estate development, one that focuses on creating integrated destinations capable of generating sustainable economic and investment value, rather than simply developing units for sale or lease. For this reason, we consider operations to be a fundamental factor in the success of any project from the planning stage. This is what led us to select Meadis, given its regional and international experience in developing and managing commercial destinations.”
He added:
“The criteria for success in the real estate market are changing. Location and design alone are no longer sufficient. The quality of operations, the selection of brands, and the management of the customer experience have become essential factors in building successful projects and maintaining their investment value. Through this partnership, we aim to develop integrated destinations that follow international best practices and meet the expectations of our customers and partners.”
He also explained that MA Group follows a strategy focused on developing projects that possess the foundations for success and sustainability from day one, supported by partners with practical expertise and a clear ability to add value.
West Cairo is currently witnessing growing demand for commercial and mixed-use developments, supporting the company’s plans to introduce innovative real estate products that respond to market needs and meet the requirements of investors and commercial brands.
Meadis’ Vision for Commercial Experience Development
Dr. Wael Shawkat, Chairman and Founder of Meadis, described the agreement as a model for partnerships centered on value creation. He explained that the company’s role extends beyond project operation to include commercial concept development and the design of integrated experiences.
He said:
“The retail sector is no longer limited to commercial units. It now depends on creating a complete experience that begins with understanding consumer behavior and identifying the right commercial mix, and continues through the operation of the destination in a way that supports its long-term success. Based on this approach, we will work with MA Group to develop an integrated operational vision from the earliest stages of each project.”
Meadis includes several specialized divisions, including Retail Development, which focuses on commercial development and concept creation, as well as a dedicated consultancy division.
The company also operates across several key markets and locations in Egypt, including Cairo, New Cairo, Sheikh Zayed, the North Coast, and Alexandria, in addition to its regional and international presence.
Mixed-Use Projects Supporting Our Future Vision
The partnership comes as MA Group continues to develop a portfolio of mixed-use projects, including an integrated hospitality development with a direct view of the Pyramids.
The project comprises two towers with a contemporary architectural design. One tower will operate as a hotel, while the second will include serviced studio apartments. The development will also feature an integrated commercial area, hotel services, leisure facilities, and infinity pools.
The project reflects our direction toward creating destinations that bring together hospitality, accommodation, retail, and entertainment within one integrated experience aligned with evolving market needs and investor expectations.
A New Step Toward More Integrated Commercial Developments
This agreement represents another important step in our plan to develop a series of distinctive commercial projects in West Cairo based on strategic planning, operational quality, and innovation in the design of the commercial experience.
Through this partnership, MA Group continues to strengthen its approach to developing integrated real estate projects that extend beyond construction to include professional operations, experience management, and the creation of sustainable long-term investment value.